I use this under my candle top warmer, in my bedroom. So far after about an hour or a bit longer, throw isn't that great, I'd say a 5/10. However, I think it's one of those sneaky ones, after the first use it will start to really kick. I'm hoping anyways! When I get up close, I can really smell the baking aspect of it, I get the brown sugar, vanilla, cream. It blends wonderfully, and is definitely more of a raw cookie dough than a baked cookie. I love it, just hope it gets stronger!